Martin Zarich: `The moment is now, not in five years´ time`
(WorldNews Spain)

BBVA Francés is fully immersed in its transformation to digital banking. This year, the bank moved into a modern tower in Buenos Aires, where it is growing as a company, both culturally and in terms of teamwork. Customer experience is setting the pace of change towards a mobile future. Martín Ezequiel Zarich took over as executive chairman of BBVA Francés two years. He brings with him no less than 30 years of experience in a host of positions at the bank, including a stretch in Spain, where he headed the Engineering Department. Zarich doesn´t feel at all like a rare species in the company, which he joined in 1987 as an economist at the Banco de Crédito Argentino (BCA). Ten years later, BCA...